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Google retiring Adsense Referrals

I received this email today from Google Adsense regarding retiring Adsense Referrals. It's time to update your website if you are using the service before last week of August 2008.

Here's the full email message:
--- Start of Email ---
Thank you for participating in the AdSense Referrals program.We’re writing to let you know that we will be retiring the AdSenseReferrals program during the last week of August. We appreciateyour patience during this transition and here are some alternativeoptions to consider:

* Google Affiliate Network: As part of the integration ofDoubleClick, the DoubleClick Performics Affiliate Network will nowoperate as the Google Affiliate Network for advertisers targetingusers located in the United States. Similar to the AdSenseReferrals program, the Google Affiliate Network enables publishersto apply for advertiser programs and get paid based onadvertiser-defined actions instead of clicks or impressions. Forfurther details, please

* AdSense for content ads: If you have less than three AdSensefor content ad units on a page, you may wish to replace thereferral ad units with standard AFC ad units.

If you currently use referral ads, either to promote Googleproducts or offerings from AdWords advertisers, AdSense Referralscode will no longer display ads beginning the last week of August.We encourage you to take the following steps before the product isretired:

* Remove the referral code from your site(s): Please take amoment to remove all referral code from your sites before the lastweek of August, so you can continue to effectively monetize yourad space. * Run and save all referrals reports on your desktop: Createand save all reports related to the referrals program on yourdesktop, so you continue to have access to your valuable campaigninformation

Why is this happening?
We're constantly looking for ways to improve AdSense by developingand supporting features which drive the best monetization resultsfor our publishers. Sometimes, this requires retiring existingfeatures so we can focus our efforts on the ones that will be mosteffective in the long term. For this reason, we will be retiringthe AdSense Referrals program. If you have any additionalquestions, please visit our Help Center:

The Google AdSense Team

--- End of Email ---


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