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The Billion-Dollar Domain Babies

The latest ICANN plan to allow the global populace to assemble an entire domain name like www.yourname.yourname as their free-choice is a revolutionary and timely decision. This now open doors to cyber-brands like, hotel.toronto,,, fly.usa or go.telus and applicants will submit a non-refundable fee of $100-500K USD for each name idea and the businesses are already jumping to get started.

A new study estimates that this new registration process would create $33 Billion in fees in the first three years. The prime beneficiaries will be ICANN, which operates as a not-for-profit organization, but they still would have to deliver a highly structured, high speed service and meet global needs Other big recipients will be the worldwide domain registrars and highly specialized experts and lawyers while the cascading revenues will go to IT and web support organizations. The public at large will become the real beneficiaries as a billion new users will come online, millions of new interactive gateways will open and thousands of new global brands will emerge. This will make a global impact and bring a new face to the global E-commerce. The study also points out how in countries around the world, new national clubs of overnight billion-dollar domain name owners will emerge, all fueling the new global race.

continue reading: ExchangeMagazine


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