I'm glad to know that NIC.MX is now offering the .MX domain name extension to the public. On May 1, if you own a .com.mx domain name you can apply for the .mx. They are giving you the high priority because you already owned .com.mx extension. This makes sense, to avoid any conflicting issue of your brand (domain name). For example, I owned MEDIA.COM.MX then I can apply to reserve MEDIA.MX domain name for one year. If multiple users manage the same domain name, the oldest will be able to receive the rights of .MX extension.
"As part of the efforts to fulfill the mission of placing the name of Mexico on the Internet, NIC Mexico has implemented important projects to make .MX domain names go far and beyond to reach more people. One of the most important was the launch of the Registry .MX, which represents a great improvement for the business model as it adopts international industry standards for the distributed domain name registration. In this model, customers register domain names through Registrars or RARs who act as domain name wholesalers, who in turn work with ccTLD managers also known as Registries. With these new tools, RARs around the world can offer services from .MX Registry to Internet users in many countries. " (2009, NIC.MX)
"As part of the efforts to fulfill the mission of placing the name of Mexico on the Internet, NIC Mexico has implemented important projects to make .MX domain names go far and beyond to reach more people. One of the most important was the launch of the Registry .MX, which represents a great improvement for the business model as it adopts international industry standards for the distributed domain name registration. In this model, customers register domain names through Registrars or RARs who act as domain name wholesalers, who in turn work with ccTLD managers also known as Registries. With these new tools, RARs around the world can offer services from .MX Registry to Internet users in many countries. " (2009, NIC.MX)
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