AppUp Center from Intel.

There are so many new technology and gadgets that were introduced in CES 2010, from netbooks, tablets, mobile devices, e-readers (picture shown, courtesy by CNN), games, and other electronics. Intel CEO Paul Otellini announced their own AppUp Center dedicated to run for netbooks.


"Intel CEO Paul Otellini at CES announced an app store for applications on netbooks. The store is called AppUp Center, and it’s a place where users can purchase programs that cater to a netbooks’ unique screen size and mobility. Intel AppUp center launched today for Windows and will support Moblin-based open source operating systems and a number of runtime environments later this year.
The first set of apps are now available for download, for free or to purchase, and more will be added as they are validated. App categories include entertainment, business, games, education, health and social media. Additionally, Acer, ASUS, Dell and Samsung have announced plans to collaborate with Intel on their own app stores." (2010 TechCrunch.com)

Whoever the Product Manager at Intel, I admire his/her approach to get the AppUp.com domain name (redirected to the Intel product page) prior to announcing the service. Though they forgot to register the domain name AppUpCenter.com, and someone already snatched the domain name today. Here's the current WHOIS record for AppUpCenter.com as of writing this article.

I will not be surprise Intel Legal department will send a C&D to the current registrant of AppUpCenter.com, it's a direct violation of infringing Trademarks.

References:
TechCrunch.com article.
Netstumble.com a free WHOIS History Check, great tool to keep an online record of your domain name.
AppUpCenter.com - whois record
AppCenter.com - whois record