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Brand Awareness

Some known companies are already seen in SuperBowl Ads but not Google Search. Yesterday Google Search provided a simple demo on how to get the information you need using search engine, from going to Paris, booking tickets, where to buy a flower, a gift, name it you will find it.

Mobile TV ad by FLO.TV is also a great way to promote their service but also to the .TV domain name extension. Most businesses are using .COM for their website and email, but if the domain name is not available you can register other extension such as .TV .NET .ORG .INFO .BIZ .US, and other country extension. Visit NeedName.com to search your domain name.


"Google, based in Mountain View, California, rarely uses television to advertise. As the most-watched U.S. TV event, the Super Bowl is a magnet for both traditional sports advertisers such as Anheuser-Busch InBev NV, the biggest marketer, and lesser-known companies looking to increase awareness.

Go Daddy Group Inc., the Scottsdale, Arizona-based Internet domain-name and hosting company, continued a Super Bowl tradition of sexually suggestive ads. This year, race car driver Danica Patrick was accompanied by women who strip away pieces of clothing. Online broker E-Trade introduced new versions of its talking-baby ads, and job-search Web site Monster Worldwide Inc. featured a fiddle-playing beaver. Restaurant chain Denny’s Corp., based in Spartanburg, South Carolina, promoted free breakfast offers.

Advertisers sought to stretch their dollars by encouraging viewers to visit their Web sites. HomeAway, an Internet-based vacation-rental company, featured Chevy Chase and Beverly D’Angelo reprising their “Vacation” films, and Go Daddy promised “hot Internet-only versions” of its Super Bowl ads." (2010, BusinessWeek.com)

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