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The New Internet Domain Name Suffixes

Tomorrow June 13, 2012 ICANN will announce the list of 2000 (even more) application for the new domain name suffixes. This can be any .BRAND propose by companies with deep pockets. The new internet domain name suffixes could be .coke .apple .msn .youtube .google .lol .secure .car .insurance .movie .bar .nyc .green .blue .red .white .black .xerox .clean .sex .porn .adult .tablet .phone .tech .blog .dog .cat .pet .anything .anywhere .anytime that a company with a lots of money can submit an application.

The application fee is $185,000.00 with a $25,000.00 yearly maintenance fee paid to ICANN. This does not include the infrastructure cost to run the registry e.g. servers, dns management, people, customer service, etc.

Here's a good explanation how it will work, courtesy by Boston.com website (http://on.ya.net/boston-domainname)

THE APPLICATIONS: The system opened in January. Applicants had to answer 50 questions covering such things as what a proposed suffix will be used for and what kind of financial backing the company or organization has. They had until late March to begin the application and until May 30 to finish -- the deadline was extended because a technical glitch kept the system offline for more than a month. Each application cost $185,000.

THE CHALLENGES: After ICANN announces on Wednesday the suffixes that have been proposed, the public will have 60 days to comment on them. That is when someone can claim a trademark violation or argue that a proposed suffix is offensive.

THE REVIEW: ICANN will review each application to make sure its financial plan is sound and that contingencies exist in case a company goes out of business. Applicants also must pass criminal background checks. If multiple applicants seek the same suffix, ICANN will encourage the parties to work out an agreement. The organization will hold an auction if they cannot. The review is expected to take at least nine months, meaning approval of the first batch won't happen until March 2013 or later. If there are challenges or other problems, ICANN believes the review could take up to 20 months.

 THE LAUNCH: Once a suffix gets approved, the applicant will have to set up procedures for registering names under that suffix and computers to keep track of them. Applicants might have all that already completed in anticipation of an approval. The application pays an annual fee that starts at $25,000. The suffix gets activated and becomes available for use. All that could take days or months.

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