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YouTube Paying Upfront for Content

When YouTube launched its new indie short film destination The Screening Room earlier this week, we had heard rumors that the video sharing site actually paid creators an upfront fee to license films like Love and War and Our Time is Up for the new section.

When asked, YouTube spokesperson Ricardo Reyes told us via email “The economics of our deals are subject to confidentiality provisions, but we are experimenting with a variety of limited promotional sponsorship programs.”

In a follow up phone call, Reyes told me that he “can’t confirm but not denying” that YouTube is paying for content for The Screening Room. Additionally, when referencing his earlier email Reyes said that YouTube itself could be considered a “sponsor.”

Source: NewTeeVee.com

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