I'm reading one article in Popsci website about the proposal for .ECO domain extension. I share the same personal view with this new extension. It cost me more money to keep my brand.
"The point being: there is no point. These extraneous TLDs -- the proposed ".eco" domain included -- succeed only in confusing users and bilking Web site owners out of an additional $30-$50 each (if they even bother with them at all). In order for ".eco" and similar TLDs to gain widespread acceptance, there needs to be some kind of standardization in the way they're used. For example, if you type in "Google.jobs," you're simply redirected to the Google homepage. But if you type in "CareerBuilder.jobs," you're taken to the section of the CareerBuilder site that deals with employment opportunities specific to the CareerBuilder organization. The latter makes a lot of sense. If users expected to reach the human resources department of a given company by typing in ".jobs" instead of ".com", I think ".jobs" would have a shot at being something people use. Similarly, most sites buy up the ".org" domain just to redirect it to a homepage. This makes ".org" completely meaningless. "Google.org" on the other hand, redirects to a page dedicated to the company's philanthropic initiatives. Again, that makes sense." (2009, Popsci.com)