Microsoft rebrands Windows Genuine Advantage to Windows Activation Technologies.

I've read this news from eweek.com today. I don't see the benefits of changing WGA to another name. Since we are in IT Consulting business, I guess I need to be aware of this change. Continue reading for more info.

"Formerly known as Windows Genuine Advantage (WGA), the anti-piracy technology has been rebranded Windows Activation Technologies in Windows 7. But in addition to the name change, the company has tweaked the technology to improve the user experience.

“While we have seen success with our implementation in Windows Vista, as evident from the lower levels of piracy, we also knew we could do better in Windows 7,” stated Joe Williams, general manager for Worldwide Genuine Windows at Microsoft, in a Q&A interview posted on the company’s Web site." (2009, eweek.com)

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